Our Story
About Shri Yantra
Shri Yantra is a celebration of craftsmanship, culture and thoughtful design. A curated world of distinctive collectibles, rare finds, thoughtfully selected souvenirs, lifestyle essentials, home accessories and contemporary clothing, Shri Yantra brings together objects that tell a story and carry a sense of purpose.
At the heart of Shri Yantra lies a deep appreciation for traditional craftsmanship and the people who preserve it. Our collections bring together the richness of Indian heritage with a contemporary design sensibility, creating products that are as meaningful as they are functional.
Shri Yantra is a unique collaboration between veteran textile connoisseur Mr Nirmal Gupta, whose understanding of textiles, crafts and design spans over four decades, and our seasoned Japanese designer, whose expertise lies in pattern making, fabrics and functional design. United by a shared appreciation for quality, simplicity and sustainable fashion, they bring together two distinct design philosophies — the timeless artistry of Indian craftsmanship and the understated functionality of Japanese design.
This coming together is reflected in every collection through the thoughtful use of natural, handcrafted fabrics, organic dyes, traditional weaving techniques and intricate hand embroidery. We believe in creating products that celebrate the beauty of simplicity, elegance and comfort while remaining relevant to contemporary living.
Our philosophy finds expression through two distinctive collections — Bunai and Niki Toto. While each has its own identity, both share a common purpose: to preserve traditional skills, support artisan communities and bring the beauty of Indian craftsmanship into everyday life.
Bunai – The Art of Handcrafted Clothing
Bunai, which translates to hand weaving, is our contemporary clothing label inspired by the richness of Indian textiles and traditional craftsmanship.
Created for women across the world, Bunai brings together the intricate work of skilled craftspeople and the effortless appeal of modern silhouettes. Our collections celebrate the beauty of everyday dressing through thoughtfully designed garments that combine comfort, versatility and timeless elegance.
We work extensively with natural fabrics such as Khadi Cotton, Khadi Silk and Khadi Linen, bringing them to life through traditional Indian techniques including Jamdani weaving, Kantha stitching, hand embroidery and hand spinning. Each technique carries a legacy of skill, patience and artistic expression, passed down through generations of craftspeople.
At Bunai, we believe that traditional crafts deserve a place in the modern wardrobe. Our designs provide a platform for artisans to showcase their expertise while allowing their craft to evolve through contemporary forms and silhouettes.
Our commitment to responsible fashion extends to the materials and processes we choose. From natural fabrics and traditional methods of production to carefully selected leather products made without harsh chemicals, we strive to make considered choices at every stage.
With a new collection introduced each season, Bunai continues to explore fresh ideas, colours, textures and craftsmanship while staying true to its roots. Our intention is to create clothing that transcends passing trends — pieces that feel effortless, age gracefully and remain treasured for years to come.
Bunai is where the heritage of Indian textiles meets the simplicity of contemporary living.
Niki Toto – Stories Woven by Hand
Niki Toto is our distinctive lifestyle and home collection, celebrating the creativity, skill and imagination of rural Indian artisans, particularly the talented craftswomen whose hands bring each creation to life.
The collection features an eclectic range of thoughtfully crafted products, including bags, towels, slippers, coasters, decorative bells, embroidered curtains and other distinctive lifestyle accessories. Every piece reflects the individuality of its maker, combining traditional techniques with functional design and a contemporary sensibility.
Each creation is made with care, patience and immense joy, carrying within it the story of the hands and traditions behind it. We believe that these crafts are more than beautiful objects; they represent generations of knowledge, cultural identity and a way of life that deserves to be celebrated and sustained.
Through Niki Toto, we aim to create meaningful opportunities for rural craftswomen by responsibly sourcing their creations and providing them with a wider platform to share their artistry with the world. Our endeavour is to help sustain their livelihoods, encourage traditional skills and bring their work into homes across the globe.
Every product is individually distinctive, reflecting the beauty of handmade craftsmanship and the charm of thoughtful imperfections.
Niki Toto brings together the joy of making, the beauty of Indian craft and the warmth of objects created by hand.
Our Philosophy
At Shri Yantra, we believe that good design goes beyond aesthetics. It is about understanding where something comes from, appreciating the hands that create it and making choices that respect both people and the environment.
Our approach is rooted in three guiding principles:
Celebrating Craftsmanship
We value the knowledge, skill and creativity of artisans who continue to preserve India's rich traditions of weaving, embroidery and handmade crafts.
Thoughtful Design
We bring together Indian craftsmanship and Japanese design sensibilities to create products that balance simplicity, elegance, functionality and everyday comfort.
Responsible Creation
We believe in natural materials, traditional techniques and meaningful collaborations that support artisan communities and encourage a more considered approach to fashion and lifestyle.
At Shri Yantra, every collection is an expression of our belief that tradition and modernity can exist beautifully together — creating pieces that are meaningful to own, practical to use and timeless in their appeal.
